For a Halloween campaign deliverable for a national frozen bakery brand, JaredAmy Media created a playful dinner concept designed for social media. The meal pairs spaghetti and eyeball-style meatballs with Texas garlic toast finished with ghost and bat-shaped cheese, giving the bakery product a clear role in the seasonal idea while keeping the overall scene fun and food-forward.
The Approach
The visual system uses orange, black, white, and neutral tones with simple Halloween props so the food remains easy to read. We captured the complete meal, supporting detail images, cheese-cutting and assembly moments, and close-up toast imagery, then translated the process into a vertical reel designed for Instagram viewing.
Campaign Reel
This portfolio edit focuses on the creative execution and preparation sequence while omitting brand-identifying package shots from the original sponsored deliverable.
The Outcome
The final deliverables form a cohesive seasonal asset set: hero meal photography, supporting process and detail frames, and a short-form video that communicates the Halloween meal idea quickly in-feed. The same creative direction carries across still and motion assets for a consistent campaign presentation.
Deliverables
- Seasonal food styling and campaign photography
- Hero meal and supporting detail imagery
- Vertical Instagram reel
- Social-first visual asset set
