Case Study

Hot Honey Peach Flatbread — Recipe & Video Campaign

A National Dairy Brand Recipe Creation & Brand Collaboration Instagram, TikTok, Website

A national dairy brand needed seasonal content that could do double duty: drive recipe engagement on a publisher site and perform as short-form video on Instagram and TikTok during their summer dairy month campaign. The brief was simple on paper and demanding in practice — build a recipe around one specific product, make it feel like effortless summer cooking, and deliver it in a format built for both the recipe card and the scroll.

We landed on a hot honey peach flatbread: torn ham, sliced peaches, fresh basil, and a generous spoon of the brand’s whole milk ricotta, all on a quick-bake naan base. The dish needed to look like a 15-minute weeknight win in photos, and like a satisfying, swipe-up-worthy bite in video.

The Approach

Styling centered on texture and contrast: the matte crispness of the naan against glossy peach slices and a slow honey drizzle, shot in natural light to keep the summer feel authentic rather than studio-flat. We built the shot list around the product itself first — clean macro shots of the ricotta straight from the container — before moving into the full assembled dish, so the brand had standalone product photography alongside the finished recipe shots.

For video, we shot vertical-first for Instagram Reels and TikTok: the ricotta spoon-drop, the ham getting torn and scattered, the hot honey drizzle in slow motion, and a final overhead reveal. Every clip was shot to also hold up as a still, so a single shoot day produced assets for the recipe post, the product photography, and both video platforms without re-shooting for each one.

The Results

The finished content ran across three channels: the recipe published on our food site with full photography and a printable recipe card, and short-form video distributed on Instagram and TikTok. The post drove strong reader engagement (5-star reviews and active comments from real home cooks) and gave the brand a flexible content library — standalone product shots, lifestyle photography, and vertical video — all built from a single coordinated shoot.